Collabri

Projects

Ellos

Ellos aimed to highlight its connection to an active lifestyle beyond fashion and home decor. Developed and produced by Collabri, the humorous and authentic video concept featured Gynning & Berg taking on the Tough Viking race in Ellos activewear. The collaboration inspired the audience and quickly became one of the year’s top-performing campaigns, reaching over 756,000 views.

Dreame

Collabri has been managing ongoing collaborations with creators in Sweden and Norway to build brand awareness and drive conversions for Dreame. Through authentic partnerships, creators have showcased the brand’s wide product range in engaging and relatable ways, effectively highlighting both innovation and everyday functionality.

Dressmann

Dressmann set out to inspire confidence and sophistication through the Suit Up campaign, celebrating the season’s festive moments with well-tailored style. Collabri activated a group of male creators, developing the concept and brief to highlight premium fabrics, sharp fits, and modern elegance. The campaign showcased Dressmann’s versatility and timeless appeal, a strong performance and a perfect fit for the holiday season.

Coca-Cola

Coca-Cola wanted to celebrate Swedes’ love for tacos with a campaign that engaged the whole family. As part of the 360° activation “Coca-Cola Loves Tacos,” Collabri managed negotiations and project coordination for Pernilla Wahlgren & Sofia Wistam, Carolina Gynning & Carina Berg, and Mia Skäringer & Sanna Persson. The campaign reached over 4.5 million views and 6,300 interactions, with strong engagement and nationwide brand presence.

Chilli - Carolina Gynning

To create buzz around the design collaboration between Carolina Gynning and Chilli, Collabri developed and executed a launch plan including an influencer and press event. Collabri was responsible for the concept, production, and execution, resulting in strong visibility and engagement for the new sofa collection.

Amazon

Amazon wanted to celebrate everyday heroes making a difference in their communities through the “Summer Hero” campaign. Collabri activated Markoolio to surprise and honor Jocke Sundqvist, who works with children and youth in Nacka. The initiative highlighted Amazon’s positive community engagement during Prime Day and received strong appreciation and visibility across social media.

Fazer

Collabri was responsible for the influencer marketing and paid strategy during the launch of Fazer Domino cookies on the Swedish market. Through a carefully selected mix of creators on TikTok and Instagram, engaging content was created that captured the love for fika – resulting in over 3.5 million views and 14,000 interactions.

Bagliora

Bagliora aimed to create authentic, sales-driving content through user-generated material. Collabri managed creator selection, production, and an ambassador partnership with Carolina Gynning, including an exclusive event at Milles in Stockholm. The collaboration resulted in Bagliora’s strongest year yet in both sales and engagement.