With the Suit Up campaign, Dressmann wanted to inspire confidence and elegance for the festive season. Collabri activated a group of male creators and developed the concept and brief, highlighting premium fabrics, sharp fits and modern style. The campaign showcased Dressmann’s range and timeless appeal, with strong results during the holiday season.

The challenge

The festive season is when many men actually need a suit – but also when the competition for attention is fiercest. The campaign had to make the range feel relevant, modern and easy to wear.

The idea

Rather than one face, a group of male creators showed how a suit can be worn for the season’s occasions, each in their own style. The brief put the product details first: premium fabrics, sharp fits and modern style.

Collabri’s role

• Concept and brief

• Selection and activation of male creators

The result

The campaign showcased Dressmann’s range and timeless appeal, with strong results during the holiday season.

Key takeaway

Several creators showing the same product in their own way make a classic garment feel personal – and give the brand more content for the busiest season of the year.

Want a similar campaign? Contact us at info@collabri.se. You can also browse our talents and client projects.

Read also

• Fashion Influencer Marketing: What Works for Clothing Brands Heading Into 2027

• Christmas Influencer Campaigns: How to Plan the Holiday Season – and Get Ready for 2027

• Case: Amazon’s Summer Hero – Markoolio Surprises a Local Hero

• What Is Influencer Marketing? A Complete Guide for 2027

This article was written with the help of AI and reviewed by Collabri.