News

Why we believe the future of celebrity marketing is long-term partnerships rather than one-off posts – and what brands gain from it.

Celebrities are moving from promoting products to creating them. Here is why co-creation is a growing part of influencer marketing.

As feeds fill up with content, we believe trusted, well-known personalities become more valuable for brands – not less.

Celebrities create attention, creators create closeness. Why we believe the strongest campaigns ahead will combine both.

Views are only the start. What we believe brands will measure next in celebrity campaigns – from engagement to sales and brand love.

What an influencer marketing agency does, how it differs from a talent agency, and what brands in Sweden can expect – from strategy to paid media.

How Collabri developed and produced a humorous video concept for Ellos with Carolina Gynning and Carina Berg – reaching over 756,000 views.

How Collabri ran influencer marketing and paid strategy for the Swedish launch of Fazer Domino – over 3.5 million views and 14,000 interactions.

Celebrities and creators do different jobs in a campaign. Here is how brands can choose – or combine both – based on their goals.