News

How to plan an influencer event: formats, guest list, costs, marking rules and how to measure results when creators and celebrities join your brand event.

What is generative engine optimization (GEO)? How brands get mentioned in ChatGPT and Google AI answers – and why creators and celebrities matter.

What is influencer marketing? A complete 2027 guide: definition, how it works, types of influencers, costs, measurement and the labelling rules in Sweden.

YouTube influencer marketing in 2027: reach in Sweden, integrations vs dedicated videos, Shorts, partnership ads, costs, labelling and what changes next.

UGC creators explained for 2027: what they deliver, how to find and brief them, usage rights, what drives the price and the rules brands must follow.

Talent agency vs influencer agency: who each one works for, what they do, how influencer networks differ, which one a brand should contact and 2027 trends.

Social media marketing for brands in 2027: which platforms Swedes use, how to build a strategy, mix organic, paid and creators, and what changes next year.

Podcast advertising in 2027: host-read ads, sponsorships and podcast partnerships, why trust in the host drives results, labelling rules and what's next.

Nano, micro or celebrity influencers? How the tiers differ in reach, engagement, cost and trust – and how to choose the right mix for your goal in 2027.

Instagram influencer marketing in 2027: who uses Instagram in Sweden, which formats work, what drives cost, partnership ads, labelling and what's next.

Influencer whitelisting, Spark Ads and Meta partnership ads explained: how creator content works in paid media, what to agree and what changes in 2027.

Influencer seeding explained: how to choose recipients, build packages worth sharing, label gifted content and measure results heading into 2027.