Irma Lehtosalo is a Sweden-Finnish TV personality who won the hearts of Swedish viewers in the reality series Marko & Irma, together with her son Marko “Markoolio” Lehtosalo. The series won Kristallen for best reality show in 2023. Irma has also appeared in shows such as Smartare än en femteklassare, Hellenius hörna and Renées brygga. She has released her own music, with a song reaching Spotify’s Swedish Top 50 in 2023. Her warmth and straightforward humour make her a strong voice for brands that want to feel genuine and close.