Laila Bagge is a songwriter, artist manager and TV and radio host with a long career in the music industry. She is best known as a judge on TV4’s Idol and came second in Let’s Dance in 2009. Before TV, she worked as a talent scout for Sony BMG in New York, created the pop group Play and wrote songs for international artists. She has hosted shows such as Made in Sweden and Lailaland, and is part of the team on Rix FM’s Rix MorronZoo. As an entrepreneur she has also built brands of her own, which makes her a credible partner for business-minded collaborations.