Bagliora aimed to create authentic, sales-driving content through user-generated material. Collabri managed creator selection, production and an ambassador partnership with Carolina Gynning, including an exclusive event at Milles in Stockholm. The collaboration resulted in Bagliora’s strongest year yet in both sales and engagement.

The challenge

Bagliora needed content that felt genuine and could drive sales – not only reach. That meant combining credible creator content with a well-known face who could lift the brand.

The idea

The campaign combined two layers: user-generated content from carefully selected creators for authenticity and volume, and a long-term ambassadorship with Carolina Gynning for recognition. An exclusive event at Milles in Stockholm tied it together and created content and buzz on site.

Collabri’s role

• Creator selection

• Production of content

• Ambassador partnership with Carolina Gynning

• Exclusive event at Milles in Stockholm

The result

The collaboration resulted in Bagliora’s strongest year yet in both sales and engagement.

Key takeaway

Creator content and a well-known ambassador do different jobs – together, and with an event that brings them into the same room, they can move both sales and engagement.

Want a similar campaign? Contact us at info@collabri.se. You can also browse our talents and client projects.

Read also

• E-commerce Influencer Marketing: How Online Stores Turn Creators Into Sales in 2027

• Why Celebrity Influencer Marketing Is the Way Forward

• Case: How Gynning & Berg Took On Tough Viking for Ellos

• Celebrity Endorsements or Creator Collaborations? How to Choose

• What Is Influencer Marketing? A Complete Guide for 2027

This article was written with the help of AI and reviewed by Collabri.