Case: How Gynning & Berg Took On Tough Viking for Ellos

Ellos wanted to show that the brand is about more than fashion and home decor – it is also part of an active lifestyle. Collabri developed and produced a humorous and authentic video concept where Carolina Gynning and Carina Berg took on the Tough Viking obstacle race in Ellos activewear.

The challenge

Activewear is a crowded category. To stand out, the campaign needed personalities that audiences already trust, and a story people would actually want to watch – not just another product shoot.

The idea

Gynning & Berg are known for their humour and honesty. Putting them on the start line of a tough obstacle race created a natural story with real effort, real laughs and the products in genuine use.

Collabri’s role

• Concept and creative idea

• Talent collaboration with Carolina Gynning and Carina Berg

• Production of the video content

The result

The collaboration inspired the audience and quickly became one of the year’s top-performing campaigns, reaching over 756,000 views.

Key takeaway

When the talent, the story and the product fit together, the content does not feel like advertising. Humour and authenticity can make a familiar category feel new.