Coca-Cola wanted to celebrate Swedes’ love for tacos with a campaign that engaged the whole family. As part of the 360° activation “Coca-Cola Loves Tacos”, Collabri managed negotiations and project coordination for three well-known duos: Pernilla Wahlgren & Sofia Wistam, Carolina Gynning & Carina Berg, and Mia Skäringer & Sanna Persson. The campaign reached over 4.5 million views and 6,300 interactions.

The challenge

Tacos are a Swedish everyday tradition that almost every family has a relationship with. The campaign needed faces that feel just as familiar – people the whole family recognises – and a format that fits naturally into the moment around the dinner table.

The idea

Instead of one ambassador, the activation used three duos with their own chemistry and audiences. Each pair brought their own humour and style to the same theme, which gave the campaign breadth across ages and target groups while keeping one clear message.

Collabri’s role

• Negotiations with all six personalities

• Project coordination across the duos and the wider 360° activation

• Planning and timing of the collaborations

The result

The campaign reached over 4.5 million views and 6,300 interactions, with strong engagement and a nationwide brand presence.

Key takeaway

Several well-known duos telling the same story in their own way can reach far more people than a single face – as long as the theme is one the audience already loves.

Want a similar campaign? Contact us at info@collabri.se. You can also browse our talents and client projects.

Read also

• Celebrity Endorsements or Creator Collaborations? How to Choose

• Case: How Gynning & Berg Took On Tough Viking for Ellos

• Influencer Marketing for Food and Drink Brands: What Works Toward 2027

• What Is Influencer Marketing? A Complete Guide for 2027

This article was written with the help of AI and reviewed by Collabri.