Collabri’s Talent Network: Well-Known Faces Across Sweden, Norway, Denmark and Finland

Collabri works with far more personalities than the ones you see on our talent page. Beyond the talents we represent, we have a large network of well-known names in Sweden, Norway, Denmark and Finland – among them Lucas Simonsson, Mia Skäringer, Hanna Hedlund and Anja Pärson. For brands, that means one partner who can find the right face for a campaign, whether it runs in one market or across the Nordics.

Who is in Collabri’s network?

Our network has two parts. The first is the talents we represent and work with closely: Pernilla Wahlgren, Carolina Gynning, Carina Berg, Marko “Markoolio” Lehtosalo, Laila Bagge, Sofia Wistam, Irma Lehtosalo, Jonas Fagerström, Phillipe Cohen, Karl Fredrik and Husmorstipset. Their profiles, with collaboration ideas and booking information, are on our talent page.

The second is the wider network of personalities we collaborate with in campaigns, events and productions. It includes comedians, artists, TV hosts, athletes and creators – for example Lucas Simonsson, Mia Skäringer, Hanna Hedlund and the Swedish alpine skier Anja Pärson – and many more across the four Nordic countries.

Why does a large network matter for brands?

Because the right person matters more than the biggest reach. Mediemyndigheten (the Swedish Agency for the Media) describes a Swedish influencer market with a small number of very large personalities and an estimated 30,000 influencers with at least 5,000 followers. Audiences differ a lot between them: 43 percent of Swedes follow influencers, but the share ranges from 79 percent among 15–24-year-olds to 15 percent among those over 55.

A broad network makes it possible to start with the audience and the goal, and then choose the face – instead of fitting the campaign to whoever happens to be available. It also makes it easier to combine a well-known name who creates a moment with creators who keep the content going.

How does a Nordic campaign with Collabri work?

Brief: you tell us about the brand, the goal, the markets and the timing.
Shortlist: we suggest personalities from our represented talents and our wider network, with a rationale for each.
Agreement: we handle contact, negotiation, usage rights and exclusivity.
Production and activation: we produce the content and run the collaboration – on social media, at events or in other channels.
Paid media and follow-up: we amplify the best content and report the results.

Which markets do you cover?

Sweden, Norway, Denmark and Finland. Each market has its own well-known faces, its own media habits and its own rules for advertising, so a Nordic campaign usually works best with local profiles in each country rather than one name for all four. Collabri coordinates the whole collaboration from Stockholm, so the brand gets one contact and one plan.

What does this mean heading into 2027?

More brands are moving from one-off posts to longer collaborations with people their audience already knows and trusts. Our network is built for that: well-known personalities for reach and recognition, and the possibility to scale across the Nordic countries when the brand is ready.

Key takeaways

Collabri works with a large network of well-known personalities in Sweden, Norway, Denmark and Finland – beyond the talents on our talent page.
The network includes names such as Lucas Simonsson, Mia Skäringer, Hanna Hedlund and Anja Pärson.
Brands get one partner for talent selection, agreements, production, activation and paid media.

Frequently asked questions

Can we book someone who is not on your talent page?

Yes. Our talent page shows the talents we represent, but we work with many more. Tell us who you have in mind – or who you want to reach – and we will come back with suggestions.

Do you run campaigns outside Sweden?

Yes. We work with personalities in Norway, Denmark and Finland as well, and can coordinate a campaign across several Nordic markets.

How do we get started?

Send a brief or book a meeting via our contact page. We get back with talent suggestions and a first proposal.

Looking for the right face for your brand in Sweden or the Nordics? Contact us at info@collabri.se. You can also browse our talents and client projects.

Sources

Mediemyndigheten – Influencers på den svenska mediemarknaden (2026): https://mediemyndigheten.se/rapporter-och-analyser/influencers-pa-den-svenska-mediemarknaden/

This article was written with the help of AI and reviewed by Collabri.